Jack the Dog-Tech is a company specializing in the sale of high quality products for dog lovers, dog training, clothing, accessories and games of all kinds.
The challenge of this project was to represent a young and dynamic reality with a modern and minimal style and a very strong character.
From this concept is born a very simple logo, representing the dog pointing the ball, straight tail and festive, in the act of “call the game”, as if trying to engage the customer in their own world.

Subsequently, the goal was to create a website that would act as an online store for the company, but which would also show the world of dog lovers through the eyes and passion of the founder, first of all to be involved in the training of the dog.

LOGO